Any fool can cut expenses…, and most do!

A cost cutting strategy is a bit of an oxymoron. Jules Goddard talks about this in his July article of the same name from MLab. Think about how silly “cutting your way to growth” sounds? Some common issues with cost cutting are: it is bounded: once you have cut costs to zero – there is [...]

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Coffee business? or Capsule business?

What does coffee and capsules have to do with business strategy? Several years ago, I encountered a business owner that I believed I was in a perfect position to help. He runs a coffee company similar to Nespresso – they put coffee in capsules and distribute both the coffee machines and the capsules. He has [...]

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Intellectual Property: What is it anyway?

There is some confusion around Intellectual Property. Many believe it consists of one – maybe two things: Patent and Copyright. These are very important, but not the whole suite of Intellectual Property forms. There are at least 2 other very important forms of Intellectual Property: Trademarks and Trade Secrets.

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PME Apprendre pour Innover

On Thursday 5 Feb, the IMD Lausanne Alumni Association hosted an event for local Small and Medium businesses (PME) . I was very fortunate to be a key member of the organizing committee. I was responsible for working with the 6 principal sponsors, Bilan, Credit Suisse, EPFL, Ernst & Young, IMD, and Swiss Venture Club.

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