There is some confusion around Intellectual Property. Many believe it consists of one – maybe two things: Patent and Copyright. These are very important, but not the whole suite of Intellectual Property forms. There are at least 2 other very important forms of Intellectual Property: Trademarks and Trade Secrets.
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On Thursday 5 Feb, the IMD Lausanne Alumni Association hosted an event for local Small and Medium businesses (PME) . I was very fortunate to be a key member of the organizing committee. I was responsible for working with the 6 principal sponsors, Bilan, Credit Suisse, EPFL, Ernst & Young, IMD, and Swiss Venture Club.
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